Friday, June 18, 2010

Castrol invites Actor Paulo Quevedo to South Africa

For Immediate Release~Castrol Oil the proud sponsor of the 2010 FIFA(tm) World Cup invited well-known Soap Opera Actor Paulo Quevedo to South Africa last week to emerge in the Castrol Experience and attend the first match Mexico vs. South Africa.

As part of his stay in Johannesburg, Paulo attended the Castrol Performance Lab, an experiential football nerve centre that immerses guests in the core Castrol brand proposition. Castrol and BP local and international guests were hosted prior to Confederations Cup Matches at six events at the Urban Tree Venue in Kramerville, Sandton, where well-trained game managers and hostesses to ensure guests fully experienced the high-tech centre.

Paulo entered the units up to three hours before match kick off, moving freely around the Lab where he participated in a range of challenging football games which enable him to pit his skills against leading footballers, including Batak, Mindball and Dribble Challenge. Building on the proposition of performance, he was able to learn and test his own game in a variety of activities throughout the unit.

Another part of his trip to South Africa, Paulo was one of many Castrol guests to also experience a Safari in Pilanesberb, South Africa. Paulo also enjoyed firsthand the passion Castrol has for futbol at the Inaugural game of the 2010 FIFA World Cup match of Mexico vs. South Africa. Paulo who is Mexican was filled with emotion as his national team tied 1 to 1.

"Castrol is a well-known brand and I am honored to have been considered to be a guest at such an amazing experience, one I will never forget. I was truly impressed by the way Castrol made relevance to their products in correlation with futbol." Said Paulo Quevedo

For more information visit and to coordinate an interview with Paulo Quevedo please call Aida Phillips at 305.785.6039 or

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