fourdiaz vargas Proudly Coordinates “Castrol 2010 RBR CCSA”

FOR IMMEDIATE RELEASE

fourdiaz vargas Proudly Coordinates “Castrol 2010 RBR CCSA”

MIAMI, FL~ March 17,2010~ fourdiaz vargas (www.fourdiazvargas.com) was responsible of the design look and feel, planning, coordination and execution of a three day event titled Castrol 2010 RBR (Regional Business Review) CCSA (Caribbean, Central & South America) held from March 2nd through the 4th at the Sofitel Hotel in Miami.

The theme of the RBR was “Rigor and Passion” part of the current communication platform for Castrol’s 2010 FIFA World Cup™ sponsorship. The concept of Rigor and Passion captures the brand’s essence that comes from the duality of their rigorous approach to work and the passion which enables Castrol to deliver a winning performance.

“The level of support from fourdiaz vargas was outstanding. fourdiaz vargas is more than an agency, they are an integral part of our team.” said Eric Pfaeffle, BP Lubricants, CCSA-Central America Marketing Manager.

The guests of the event came from all over Latin America and also included BP’s highest levels of management from the Americas Leadership team, which included the executives of all functions, from sales, finance, marketing and Human Resources.

"2010 is all about Castrol and the World Cup. We are thrilled to be able to work with Castrol on such an important initiative." said Jose-Guillermo Diaz, principal/creative fourdiaz vargas.

For key football insights, please go to www.castrolfootball.com or in Spanish at www.castrolfutbol.com.

About Castrol
Castrol’s commercial success is characterized by their ability to deliver improved performance through the application of research, technology development and innovation. This has helped Castrol deliver superior performing lubricants for over 100 years. This has resulted in the development of such brands as Castrol EDGE, Castrol GTX, Castrol GTX High Mileage and Castrol Power 1. Castrol believes that by applying the same principles to football that they do in the development of their lubricants, they can enhance the fans’ experience and bring a new and intriguing point of view to the 2010 FIFA World Cup™.

About fourdiaz l vargas llc
Established in 2002, fourdiaz l vargas llc (www.fourdiazvargas.com ) is a marketing communications and business development firm, located in Miami with offices in San Antonio, Texas and Jacksonville, Florida. Our agency focus is in developing relevant Hispanic Market communication strategies and providing our Client the tools to successfully execute these plans. Among our satisfied clients we count: BP/Castrol, Swisher International, Disney Latin America, General Hotel and Restaurant Supply and Condista.

For more information or to schedule an interview with fourdiaz vargas principal/creative Jose-Guillermo Diaz please contact:

Aïda Phillips
public & media relations
305 785 6039
aida@fourdiazvargas.com
fourdiaz vargas llc
[ being hispanic is a culture and not a language ]