Thank You www.publicrelationsideas.com for great tips!!!
When you're in a negative situation, how do you make people believe you and your side of the story?
Obviously, trust is extremely important in relationships, including business relationships. When rumors abound, no one will believe the truth unless they have established trust with the business.
Rumors often start with a small kernel of truth that gets blown out of proportion and elaborated upon. If there is a tiny bit of truth in a rumor, you have a responsibility as a business spokesperson to step forward and admit that small piece of information. By doing this, you automatically gain credibility because you are willing to admit what is going on.
People tend to believe those who can be critical of themselves, which also applies to a business admitting they made a mistake. Of course, as soon as you admit this tiny kernel of truth, you need to reassure your public that you are remedying the situation to your best ability. But having the guts to discuss the truth in a rumor gives you the credibility that will allow people to believe your side of the story.
About President Aïda Phillips - Bilingual & Bicultural public and media relations professional based in Miami with over 15 years experience in Event Marketing, Public Relations & Media Relations, Promotions and Celebrity Publicity and Endorsements.
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