Thursday, August 13, 2009

Simple Steps for Promoting Your Company, Products or Services

Public relations is an essential marketing tool for any company seeking to raise awareness, promote products and services, and boost sales. In contrast to advertising, public relations tells a story, often produces grassroots word-of-mouth “buzz” and can be extremely cost-effective. As a marketing discipline, public relations has a few inherent advantages. For starters, media placements that are generated by a public relations program serve as third-party endorsements for your goods or services. For example, an article in a prominent magazine or daily newspaper that promotes and tacitly recommends Nike sneakers has more credibility with consumers than an advertisement in the same publication about the same product. And while there are no guarantees that you will get the kind of press coverage you wish for, a focused, respectful perseverance will give you your best shot.

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