by CR 'Cataunya' Ransom
One good thing is that media outlets are scramming for news stories to capture and KEEP their audiences. What this means is that right now is an excellent opportunity to receive some FREE publicity and almost everyone could use a freebie in this economy.
So just how do you impress the media today? Well, one thing for sure you better not be wasting their time. Virtually, every media outlet from television, radio, magazines, even blogs are operating with fewer staff. They still have the same deadlines and massive work to do, but without as much help.
Your pitch has to be of relevance and importance. If not you will surely find yourself on a blackball list and believe me these days it will take even more than a phone call from President Obama to get you off.
There are some reasonable measurements to take to remain newsworthy. Following these steps will help to stay on the media's good side and off the blackball list.
1. Reality Check - Are you aware of what is going on in the news? Seriously, have you done a self reality check to make sure that you are up to date on the latest news happenings? You can't make the news if you don't understand what is going on surrounding the news. Trust me most reporters and producers know when you are out of check with reality.
2. Win-Win Match - In order to receive free publicity from a media outlet you need to offer win-win match solutions to cover news about you. Pitching a storyline that does not match a media outlet's target audience is the fastest way to land on a blackball list. Also make sure that you are pitching reporters who cover news related to your pitch. Reporters don't pass on news to other reporters because it fits their category better; they simply toss your bad pitch.
3. Create News - There are so many social media resources to create news buzz. Try starting a company blog, put some videos on YouTube, or connect with others on Stumbleupon or Twitter.
4. Promote News - Most story ideas in the media are created from a press release. Make sure that you actively promote news to attract the media to cover stories on you.
5. Monitor News - Staying on the pulse of rising news stories is an entry to pitch and promote news to receive coverage. When it comes to breaking news stories the media always seek topics on related subjects to add to the story.
Remember the media runs on news and you have to stay newsworthy to be of benefit. Keep pitching!
About President Aïda Phillips - Bilingual & Bicultural public and media relations professional based in Miami with over 15 years experience in Event Marketing, Public Relations & Media Relations, Promotions and Celebrity Publicity and Endorsements.
Wednesday, January 27, 2010
Friday, January 8, 2010
Welcome Unconcious Creations Inc!!!
Aïda Phillips~ Public Relations.Media Relations.Event Marketing. would like to officially welcome Unconcious Creations Inc to my list of Clients!!!
They have an Amazing Past Life Regression Specialist Laraine Marques - I totally recommend it!!!! And Sheena Eizmendiz specializes in addr...essing depression, sexual abuse, low self-esteem and addictions. become their fan on FB.... http://www.facebook.com/?ref=home#/pages/South-Miami-FL/Unconscious-Creations-Inc/42081677626?ref=ts
Unconcious Creations Inc
http://www.unconsciouscreations.com/index.htm
http://www.unconsciouscreations.blogspot.com/
Location:
7600 Red Road, Ste. 129
South Miami, FL, 33143
Phone: 305.275.0707
Mon - Fri:
8:00 am - 5:00 pm
Sat:
10:00 am - 3:00 pm
Tuesday, January 5, 2010
Happy 2010!! 2010 Five Smartest PR Moves and Trends to Start Now
taken from:http://mosnarcommunications.blogspot.com/2010/01/2010-five-smartest-pr-moves-and-trends.html
Rethinking what PR strategy you should take for 2010? One thing for sure public relations should be a top priority this year for every brand, business, expert, and so on. However, there are some new rules of PR that will require you to make smart moves. That is if you want to be successful at using top media to reach target audiences.
Why is it so important to reach target audiences using major media outlets? Generally, media outlets such as television, radio, blogs, newspapers, magazines, social media networks, etc have massive followings. The topics and subjects featured is a guideline to determine if the media outlets would be a fit to connect with desired target audiences.
You want to focus this year on building more brand awareness and credibility. Connecting with target audiences through top media outlets is an organic method of communications. This enhances brand loyalty and influence to create a demand.
So which PR trends and predictions for 2010 will help skyrocket your publicity exposure? Here is my list of 2010 Five Smartest PR Moves and Trends to Start Now
Value Awareness
The urgency to build value awareness will grow. Establish brand value with a clear message that communicates what you represent. Value awareness reveals quality and superiority.
Branded Exposure
The biggest trend to watch will be branded exposure. Expect to see more branded content in a big way. Giving target audiences what they seek as interests through branded exposure. In social media networks even short URLs are being branded.
Real-time Exposure
All PR initiatives will be on targeting Google for real-time exposure in search results. This new practice makes it necessary for all press releases to be newsworthy, thank God! Even blog posts, Facebook announcements, Twitter tweets, etc need to be interesting enough to attract buzz in real-time. This is the best thing to ever happen in PR history, the playing field is officially leveled.
Social Engagement !!!!
Social engagement will be the biggest focus for promotions. Social media networking is now considered a serious business strategy. It will be imperative to engage social media audiences for influence and brand awareness. Hint, how many friends and followers you have really, really matters today.
Event Effect
The Tiger Woods approach totally changed the game on how celebrity star power will influence brand loyalty. New trends will be to create events that leave lasting effects to influence brand loyalty. Now is an excellent time to even select a nonprofit event to raise awareness to support a charity cause.
Good luck with incorporating these five smart moves to jumpstart your PR campaigns.
Rethinking what PR strategy you should take for 2010? One thing for sure public relations should be a top priority this year for every brand, business, expert, and so on. However, there are some new rules of PR that will require you to make smart moves. That is if you want to be successful at using top media to reach target audiences.
Why is it so important to reach target audiences using major media outlets? Generally, media outlets such as television, radio, blogs, newspapers, magazines, social media networks, etc have massive followings. The topics and subjects featured is a guideline to determine if the media outlets would be a fit to connect with desired target audiences.
You want to focus this year on building more brand awareness and credibility. Connecting with target audiences through top media outlets is an organic method of communications. This enhances brand loyalty and influence to create a demand.
So which PR trends and predictions for 2010 will help skyrocket your publicity exposure? Here is my list of 2010 Five Smartest PR Moves and Trends to Start Now
Value Awareness
The urgency to build value awareness will grow. Establish brand value with a clear message that communicates what you represent. Value awareness reveals quality and superiority.
Branded Exposure
The biggest trend to watch will be branded exposure. Expect to see more branded content in a big way. Giving target audiences what they seek as interests through branded exposure. In social media networks even short URLs are being branded.
Real-time Exposure
All PR initiatives will be on targeting Google for real-time exposure in search results. This new practice makes it necessary for all press releases to be newsworthy, thank God! Even blog posts, Facebook announcements, Twitter tweets, etc need to be interesting enough to attract buzz in real-time. This is the best thing to ever happen in PR history, the playing field is officially leveled.
Social Engagement !!!!
Social engagement will be the biggest focus for promotions. Social media networking is now considered a serious business strategy. It will be imperative to engage social media audiences for influence and brand awareness. Hint, how many friends and followers you have really, really matters today.
Event Effect
The Tiger Woods approach totally changed the game on how celebrity star power will influence brand loyalty. New trends will be to create events that leave lasting effects to influence brand loyalty. Now is an excellent time to even select a nonprofit event to raise awareness to support a charity cause.
Good luck with incorporating these five smart moves to jumpstart your PR campaigns.
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