Actress Geraldine Zivic hires Aïda Phillips as her Publicist

For Immediate Release- The beautiful Columbo-Argentinian actress Geraldine Zivic has hired Aïda Phillips PR LLC as her publicist as of July 1st. Zivic is currently part of the cast of the Telemundo Telenovela “El Clon” as Cristina where she holds a starring role as the love interest of the well-known actor Saul Lizaso.

Zivic has been casted in the starring role in Spanish soap operas since 1993 such as Niños ricos pobres padres (RTI-Telemundo);Tiempo Final (Fox Internacional); Amas de Casa Desesperadas (Buena Vista Internacional- Univision transmition) just to name a few. And was part of the cast of the film ILONA LLEGA CON LA LLUVIA directed by Sergio Cabrera.

Amongst the Awards Zivic has received they include: Nominated for Media España Award for best actress; TV y Novelas Award for her leading role in “Otra en Mi”; Nominated for a best actress ACPE Award for leading role in “La Otra en Mi”; Nominated as best actress Premio Simon Bolivar for leading role in “La Otra en Mi”; Received a best actress Award from Mara de Oro Venezuela for her antagonistic role in “La Costeña y el Cachaco”; served as a judge for the 2009 EMMY Awards in the leading actress category.

Zivic has also served as a runway model and spokesperson for leading advertising campaigns such as Oscar de la Renta, Silvia Tcherassi, Pinel, Touche, Loenisa, Postobón, Jabón Carey, Samsung, Productos Familia and Kia Automotive.

Geraldine Zivic currently resides in Colombia. Visit Geraldine’s webpage www.geraldinezivic.tv.

For interviews and appearances please contact Aïda Phillips at Aida@AidaPhillipsPR.com or call (305)785-6039.



About Aïda Phillips PR LLC

Aïda Phillips , President and founder of Aïda Phillips PR LLC. A Bilingual public and media relations professional with over 15 years experience in Event Marketing, Media Relations and Promotions fields. Capabilities include experimental programs, grass roots events, sampling, sponsorships, endorsements, couponing and on-site retail programs and overall media relations and public relations efforts including media training and on-camera experience.
Past and Present clients include: Castrol Oil/4 Diaz Vargas , Chef Ze Carlos Jimenez, Unconscious Creations Inc., Angie Escamilla -StileMilla Stylist to the Stars, GM (Chevy), U.S. Navy, Alltel, Farmers Insurance, Ford Motor Company (Ford Dealer Diversity Dealer Development, Ford Breast Cancer Awareness Program), Zubi Advertising, TJ Maxx and Payless Shoe Source ,Chivas Regal, BMW, Nestlé (Frothé, Nescafé, Stouffers, Aguas Frescas, Kerns from Libby’s), TXU (Utilities Co. in Texas), Inside Property and Lifestyle Connections, Acción USA (non-profit lending firm for small businesses), DaimlerChrysler, Continental Airlines, Kmart and Corona.

A graduate of la Universidad de la Comunicación, Mexico City with a master’s in Advertising and a minor in Public Relations.
A board member of Institute of Child And Family Health Inc. since 2008; Femmfesionals since 2009.

Aida@AidaPhillipsPR.com
http://www.aidaphillipspr.com/
305.675.6039

What Makes the News Media Run

by CR 'Cataunya' Ransom

One good thing is that media outlets are scramming for news stories to capture and KEEP their audiences. What this means is that right now is an excellent opportunity to receive some FREE publicity and almost everyone could use a freebie in this economy.

So just how do you impress the media today? Well, one thing for sure you better not be wasting their time. Virtually, every media outlet from television, radio, magazines, even blogs are operating with fewer staff. They still have the same deadlines and massive work to do, but without as much help.

Your pitch has to be of relevance and importance. If not you will surely find yourself on a blackball list and believe me these days it will take even more than a phone call from President Obama to get you off.

There are some reasonable measurements to take to remain newsworthy. Following these steps will help to stay on the media's good side and off the blackball list.

1. Reality Check - Are you aware of what is going on in the news? Seriously, have you done a self reality check to make sure that you are up to date on the latest news happenings? You can't make the news if you don't understand what is going on surrounding the news. Trust me most reporters and producers know when you are out of check with reality.

2. Win-Win Match - In order to receive free publicity from a media outlet you need to offer win-win match solutions to cover news about you. Pitching a storyline that does not match a media outlet's target audience is the fastest way to land on a blackball list. Also make sure that you are pitching reporters who cover news related to your pitch. Reporters don't pass on news to other reporters because it fits their category better; they simply toss your bad pitch.

3. Create News - There are so many social media resources to create news buzz. Try starting a company blog, put some videos on YouTube, or connect with others on Stumbleupon or Twitter.

4. Promote News - Most story ideas in the media are created from a press release. Make sure that you actively promote news to attract the media to cover stories on you.

5. Monitor News - Staying on the pulse of rising news stories is an entry to pitch and promote news to receive coverage. When it comes to breaking news stories the media always seek topics on related subjects to add to the story.

Remember the media runs on news and you have to stay newsworthy to be of benefit. Keep pitching!