"Real success is finding your lifework in the work that you love." --David McCullough~ "El verdadero éxito es encontrar un trabajo en el cual trabajes con amor"
About President Aïda Phillips - Bilingual & Bicultural public and media relations professional based in Miami with over 15 years experience in Event Marketing, Public Relations & Media Relations, Promotions and Celebrity Publicity and Endorsements.
Showing posts with label Castrol. Show all posts
Showing posts with label Castrol. Show all posts
Monday, July 19, 2010
Thank You! ~ ¡Gracias!
Aïda Phillips PR would like to thank my clients for Your continued support!!! I am truly honored to be part of your team!! ~ ¡¡Gracias a todos por su apoyo - es un honor estar en este trayecto con todos ustedes y ser parte de su equipo!!
"Real success is finding your lifework in the work that you love." --David McCullough~ "El verdadero éxito es encontrar un trabajo en el cual trabajes con amor"
"Real success is finding your lifework in the work that you love." --David McCullough~ "El verdadero éxito es encontrar un trabajo en el cual trabajes con amor"
Monday, April 19, 2010
RONALDO VS RONALDO: WHO WINS?
CASTROL PROVIDES A REVEALING INSIGHT INTO THE PERFORMANCE OF ONE OF THE WORLD’S BEST FOOTBALLERS
FRIDAY 16th APRIL 2010: Today Castrol ambassador and Real Madrid star, Cristiano Ronaldo, came face-to-face with a giant, 9 metre-high, avatar version of himself in a one-off spectacular race in Madrid.
Castrol, the world-leading lubricant company and sponsor of the 2010 FIFA World Cup™ laid down the gauntlet to the mercurial Portuguese winger, setting him a unique test of speed, power and agility at ‘Challenge Ronaldo’, an exclusive event in the Spanish capital.
By applying the same expertise that they use to develop their oils, Castrol presented a glimpse into the talent of one of the world’s best footballers to give football fans around the world a deeper insight into what it takes to produce winning performances.
Ronaldo lined up against his giant projection, which was filmed with the football star earlier in the year, to race in a dribble over a 24 metre course.
Twenty lucky fans beat off competition from over 20,000 entrants around the world to also compete against the giant Ronaldo, all trying to beat the star’s time.
Commenting after the race, Ronaldo said: “I’ve competed against some of the best players in the world, but I have never had the chance to challenge myself. There was a lot of pressure to beat my time in front of all the fans. I want to show I am the best of course, so I had to get the fastest time!”
Castrol Senior Vice-President Mike Johnson commented: “Castrol has brought their expertise and passion to football by providing something truly new and engaging for football fans. With the support of world class ambassadors such Cristiano Ronaldo we are able to analyse player performances in a new and exciting way.”
FRIDAY 16th APRIL 2010: Today Castrol ambassador and Real Madrid star, Cristiano Ronaldo, came face-to-face with a giant, 9 metre-high, avatar version of himself in a one-off spectacular race in Madrid.
Castrol, the world-leading lubricant company and sponsor of the 2010 FIFA World Cup™ laid down the gauntlet to the mercurial Portuguese winger, setting him a unique test of speed, power and agility at ‘Challenge Ronaldo’, an exclusive event in the Spanish capital.
By applying the same expertise that they use to develop their oils, Castrol presented a glimpse into the talent of one of the world’s best footballers to give football fans around the world a deeper insight into what it takes to produce winning performances.
Ronaldo lined up against his giant projection, which was filmed with the football star earlier in the year, to race in a dribble over a 24 metre course.
Twenty lucky fans beat off competition from over 20,000 entrants around the world to also compete against the giant Ronaldo, all trying to beat the star’s time.
Commenting after the race, Ronaldo said: “I’ve competed against some of the best players in the world, but I have never had the chance to challenge myself. There was a lot of pressure to beat my time in front of all the fans. I want to show I am the best of course, so I had to get the fastest time!”
Castrol Senior Vice-President Mike Johnson commented: “Castrol has brought their expertise and passion to football by providing something truly new and engaging for football fans. With the support of world class ambassadors such Cristiano Ronaldo we are able to analyse player performances in a new and exciting way.”
Wednesday, March 17, 2010
fourdiaz vargas Proudly Coordinates “Castrol 2010 RBR CCSA”
FOR IMMEDIATE RELEASE
fourdiaz vargas Proudly Coordinates “Castrol 2010 RBR CCSA”
MIAMI, FL~ March 17,2010~ fourdiaz vargas (www.fourdiazvargas.com) was responsible of the design look and feel, planning, coordination and execution of a three day event titled Castrol 2010 RBR (Regional Business Review) CCSA (Caribbean, Central & South America) held from March 2nd through the 4th at the Sofitel Hotel in Miami.
The theme of the RBR was “Rigor and Passion” part of the current communication platform for Castrol’s 2010 FIFA World Cup™ sponsorship. The concept of Rigor and Passion captures the brand’s essence that comes from the duality of their rigorous approach to work and the passion which enables Castrol to deliver a winning performance.
“The level of support from fourdiaz vargas was outstanding. fourdiaz vargas is more than an agency, they are an integral part of our team.” said Eric Pfaeffle, BP Lubricants, CCSA-Central America Marketing Manager.
The guests of the event came from all over Latin America and also included BP’s highest levels of management from the Americas Leadership team, which included the executives of all functions, from sales, finance, marketing and Human Resources.
"2010 is all about Castrol and the World Cup. We are thrilled to be able to work with Castrol on such an important initiative." said Jose-Guillermo Diaz, principal/creative fourdiaz vargas.
For key football insights, please go to www.castrolfootball.com or in Spanish at www.castrolfutbol.com.
About Castrol
Castrol’s commercial success is characterized by their ability to deliver improved performance through the application of research, technology development and innovation. This has helped Castrol deliver superior performing lubricants for over 100 years. This has resulted in the development of such brands as Castrol EDGE, Castrol GTX, Castrol GTX High Mileage and Castrol Power 1. Castrol believes that by applying the same principles to football that they do in the development of their lubricants, they can enhance the fans’ experience and bring a new and intriguing point of view to the 2010 FIFA World Cup™.
About fourdiaz l vargas llc
Established in 2002, fourdiaz l vargas llc (www.fourdiazvargas.com ) is a marketing communications and business development firm, located in Miami with offices in San Antonio, Texas and Jacksonville, Florida. Our agency focus is in developing relevant Hispanic Market communication strategies and providing our Client the tools to successfully execute these plans. Among our satisfied clients we count: BP/Castrol, Swisher International, Disney Latin America, General Hotel and Restaurant Supply and Condista.
For more information or to schedule an interview with fourdiaz vargas principal/creative Jose-Guillermo Diaz please contact:
Aïda Phillips
public & media relations
305 785 6039
aida@fourdiazvargas.com
fourdiaz vargas llc
[ being hispanic is a culture and not a language ]
fourdiaz vargas Proudly Coordinates “Castrol 2010 RBR CCSA”
MIAMI, FL~ March 17,2010~ fourdiaz vargas (www.fourdiazvargas.com) was responsible of the design look and feel, planning, coordination and execution of a three day event titled Castrol 2010 RBR (Regional Business Review) CCSA (Caribbean, Central & South America) held from March 2nd through the 4th at the Sofitel Hotel in Miami.
The theme of the RBR was “Rigor and Passion” part of the current communication platform for Castrol’s 2010 FIFA World Cup™ sponsorship. The concept of Rigor and Passion captures the brand’s essence that comes from the duality of their rigorous approach to work and the passion which enables Castrol to deliver a winning performance.
“The level of support from fourdiaz vargas was outstanding. fourdiaz vargas is more than an agency, they are an integral part of our team.” said Eric Pfaeffle, BP Lubricants, CCSA-Central America Marketing Manager.
The guests of the event came from all over Latin America and also included BP’s highest levels of management from the Americas Leadership team, which included the executives of all functions, from sales, finance, marketing and Human Resources.
"2010 is all about Castrol and the World Cup. We are thrilled to be able to work with Castrol on such an important initiative." said Jose-Guillermo Diaz, principal/creative fourdiaz vargas.
For key football insights, please go to www.castrolfootball.com or in Spanish at www.castrolfutbol.com.
About Castrol
Castrol’s commercial success is characterized by their ability to deliver improved performance through the application of research, technology development and innovation. This has helped Castrol deliver superior performing lubricants for over 100 years. This has resulted in the development of such brands as Castrol EDGE, Castrol GTX, Castrol GTX High Mileage and Castrol Power 1. Castrol believes that by applying the same principles to football that they do in the development of their lubricants, they can enhance the fans’ experience and bring a new and intriguing point of view to the 2010 FIFA World Cup™.
About fourdiaz l vargas llc
Established in 2002, fourdiaz l vargas llc (www.fourdiazvargas.com ) is a marketing communications and business development firm, located in Miami with offices in San Antonio, Texas and Jacksonville, Florida. Our agency focus is in developing relevant Hispanic Market communication strategies and providing our Client the tools to successfully execute these plans. Among our satisfied clients we count: BP/Castrol, Swisher International, Disney Latin America, General Hotel and Restaurant Supply and Condista.
For more information or to schedule an interview with fourdiaz vargas principal/creative Jose-Guillermo Diaz please contact:
Aïda Phillips
public & media relations
305 785 6039
aida@fourdiazvargas.com
fourdiaz vargas llc
[ being hispanic is a culture and not a language ]
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